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Monday, 9 May 2016

The AdSense Guide to Audience Engagement

The AdSense Guide to Audience Engagement

Google Adsence ka future lauch hua hai. Jiske help se google adsence me hone wali sabhi changes ki hum jankari le sakte hai. Mujhe kal hi iske bare me pata chala hai. Aur mujhe lagta hai google ne ise kal hi launch kiya hai. kyoki maine adsence par kabhi is future ko nahi dekha tha.
  • Google Ye future isliye launch kiya agar hum koi mistake kar rahe hai to google hame alert karega. Aur hamara adsence Account block hone se bach sake.
  • Jo new google adsence ki policy banega uski bhi hame jankari mil sake.
Ye jankari Aap logo ke sath share kar raha hu. Aap Post read karne ke bad sabhi adsence user ke pas post ko send kijiye.

The AdSense Guide to Audience Engagement

Introduction

61% of users would quickly move on to another site if they didn’t find
what they were looking for right away.

Today, information is at our fingertips and we can access it from
anywhere on any device. Just a few taps pulls up millions of websites
all competing for our attention. For publishers, engaging with your
audience has never been more important or more challenging.
So how do you engage with users in these moments that matter and get
them to come back for more? Unfortunately, the answer isn’t a clever
hack. However, by producing unique content and delighting users with a
great experience, you’ll be on your way to engaging with your audience
like never before. Jim Stengel, former Global Marketing Officer at
Procter & Gamble framed it as,
What we really need is a mindset shift
that will make us relevant to today’s consumers, a mindset shift from
‘telling & selling’ to building relationships.”


High-quality content is crucial for building a relationship with your
audience and driving positive interactions. In this guide, we’ll cover a
variety of actions you can take now to drive audience engagement with
your content. We’ll discuss:
  • How to help your audience become familiar with your brand
  • Best practices to design delightful user journeys
  • How to develop content that resonates with your audience
  • Ways to make your content easy to consume
  • Why you should share the love with other sites by referring to good sources

Help your audience become familiar with your brand

“60% of millennials surveyed expect a consistent experience from
brands whether they interact online, in store, or via phone.”

Separate your content from your competitors’ to leave a lasting impression
on your site’s visitors. One way to do this is to establish a consistent brand
presence across the many touchpoints your brand has with your audience.

1. Define your voice

Pick a style and create a distinguishable brand for the messages
you’d like to convey. Is your writing style casual, laced with trendy
references? Or is it more straightforward and simplistic, using
well-researched information to drive points home?

2. Be consistent

Once you establish a voice, make sure to be consistent throughout
your content so that people recognize and become familiar with
your brand and know what to expect when they visit your site,
mobile app or even your social properties.

3. Relate to users’ interests

It’s not just important to pick your style, though. You also need
to make sure that readers think the topics you pick are important
and relevant to their interests.

4. Use Google Analytics

Every user that matters to your brand has their own unique
preferences, interests, and needs. These differences matter when
he or she is deciding what to read, where to shop, and what to
share. Studying your site’s analytics can help you determine which
topics matter to your viewers, and which don’t.
  • Set up a Dashboard that tracks the metrics that matter most to you. This is the first thing you will see when you log into your analytics account and can help you make decisions quickly.

  • Focus on the The Long-term Revenue Framework. It’s a simple, but powerful framework to help you understand the four levers that can help you grow your site. With this framework, consider your site optimization efforts in terms of the four levers outlined in the following chart

Agar aap adsence ki  puri Rules read karna chahte hai to Aap is link par click kijiye.


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